Principal consultant @VODW
Steven Kraal helps companies make better use of data. The objective of his work is to create a better omni-channel customer experience, to make customer interaction more relevant and to optimise customer lifetime value. In his courses, he applies his extensive background in business econometrics and over ten years of consultancy experience in the field of commercial analytics helping organisations become more data driven.
Data discovery in new sources, predictive modelling and interactive dashboards are essential, as well as their eventual commercial applications and assurance and acceptance within the organisation. Steven Kraal's passion is to develop analytical teams into a proactive advisory role and making the rest of the organisation more analytically savvy, creating real impact through analytical breakthroughs.